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DENSO Unveils New Toolkit to Empower 23,000 Road Safety Advocates

SOUTHFIELD, Mich. (April 6, 2018) – Road traffic crashes account for approximately 1.25 million fatalities every year, and about 500 child fatalities every day. To help reduce auto crashes where DENSO’s more than 23,000 North American employees live and work, the global automotive supplier, together with Safe Kids Worldwide, co-created a comprehensive roadmap encouraging employees to spread safe driving habits: the Road Safety Associate Toolkit.

The 41-page document offers safety tips, infographics, activity sheets, and other materials to assist employees in making their communities safer for kids. The Toolkit has three sections: In and Around Cars, Pedestrian Safety, and Bike Safety.

“Developing new technologies will help us deliver safer vehicles, but to truly create a world free of traffic accidents, we need to nurture safe driving habits and safety discussions at the community level. We can’t achieve that without our employees raising awareness for child safety in their own communities,” said Robert Townsend, vice president, Community Affairs at DENSO. “The Toolkit we developed with Safe Kids provides ample resources for easy and actionable steps to become a local road safety advocate.”

The Toolkit includes tips on installing car seats and avoiding heatstroke, advice for parents on talking to teen drivers, ways to prevent kids from being distracted while walking near roadways, and Halloween safety precautions. It also provides contact information for local Safe Kid coalitions, an action plan to make school zones safer, other online resources, and social media posts.

“Safe Kids Worldwide has been laser focused on preventing childhood injuries for almost 30 years, and we’ve made a lot of progress toward keeping kids safe,” said Torine Creppy, president of Safe Kids Worldwide. “But we can do even more by partnering with the associates of DENSO. We’re confident that our joint initiative can help to reduce the number of traffic crashes and protect our children.”

About DENSO in North America

DENSO is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electronics and information and safety. With its North American headquarters located in Southfield, Michigan, DENSO employs more than 23,000 people at 28 consolidated subsidiaries and 4 affiliates across the North American region. Of these, 25 are manufacturing facilities located in the United States, Canada and Mexico. In the United States alone, DENSO employs more than 17,000 people in Alabama, Arkansas, California, Iowa, Georgia, Kentucky, Michigan, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee and Texas. DENSO’s North American consolidated sales totaled US$9.6 billion for the fiscal year ending March 31, 2017. For more information, go to www.denso.com/us-ca/en. Connect with DENSO on Facebook at www.facebook.com/DENSOinNorthAmerica.

About DENSO Corporation
DENSO Corp., headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electronics and information and safety. Its customers include all the world’s major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 38 countries and regions (including Japan) and employs more than 150,000 people. Consolidated global sales for the fiscal year ending March 31, 2017, totaled US$40.4 billion. Last fiscal year, DENSO spent 9.0 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges. For more information, go to www.denso.com, or visit our media website at www.denso.com/global/en/news/media-center/

About Safe Kids Worldwide
Safe Kids Worldwide is a nonprofit organization working to protect kids on the road, at home and at play. Preventable injuries are the number one cause of death for children in the United States. Throughout the world, almost one million children die of an injury each year, and almost every one of these tragedies is preventable. Safe Kids works with an extensive network of more than 400 coalitions in the U.S. and with partners in more than 33 countries to reduce traffic injuries, drownings, falls, burns, poisonings and more. Since 1988, Safe Kids has helped reduce the U.S. childhood death rate from unintentional injury by 60 percent. Working together, we can do much more to protect kids. Join our effort at safekids.org.

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DENSO brings Advanced Automotive Technology R&D to Israel

KARIYA (Japan) ― DENSO Corporation today unveiled its newest innovative satellite R&D team in Israel, accelerating advanced technologies like automated driving, cybersecurity, and AI. Starting in April, DENSO’s R&D satellite will begin collaborating with local startups to pioneer new technologies.

This is the newest satellite in DENSO’s global R&D network located in key regions. DENSO distributes cutting-edge R&D functions around the world and works with local universities, research institutions, startups, and various other partners to develop competitive products and technologies tailored to customers and regional characteristics. DENSO recently announced an initiative to broaden R&D capabilities outside Japan, and in 2017, started satellite R&D activities in Helsinki, Finland focusing on creating advanced technologies and services.

DENSO’s satellite R&D activities in Israel build on the country’s surge in innovative technologies in fields spanning cybersecurity, telecommunications, AI, sensing, and software. Israeli companies and tech startups have an established track record for successful collaboration with companies overseas, and are expected to play a major role in global innovation across a number of fields.

DENSO will tap into Israel’s technology strengths to quickly develop more competitive technologies, both internally and through collaborative research with local companies and universities. The technologies and products developed in Israel will contribute to DENSO’s mission to deliver safe and sustainable mobility solutions that improve people’s lives and benefit the environment.

About DENSO in North America

DENSO is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electronics and information and safety. With its North American headquarters located in Southfield, Michigan, DENSO employs more than 23,000 people at 28 consolidated subsidiaries and 4 affiliates across the North American region. Of these, 25 are manufacturing facilities located in the United States, Canada and Mexico. In the United States alone, DENSO employs more than 17,000 people in Alabama, Arkansas, California, Iowa, Georgia, Kentucky, Michigan, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee and Texas. DENSO’s North American consolidated sales totaled US$9.6 billion for the fiscal year ending March 31, 2017. For more information, go to www.denso.com/us-ca/en. Connect with DENSO on Facebook at www.facebook.com/DENSOinNorthAmerica. 

About DENSO Corporation

DENSO Corp., headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electronics and information and safety. Its customers include all the world’s major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 38 countries and regions (including Japan) and employs more than 150,000 people. Consolidated global sales for the fiscal year ending March 31, 2017, totaled US$40.4 billion. Last fiscal year, DENSO spent 9.0 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges. For more information, go to www.denso.com, or visit our media website at www.denso.com/global/en/news/media-center/

DENSO to Increase Its shareholding in Renesas Electronics Corporation

KARIYA (Japan) ― DENSO Corporation today announced that it has decided to increase its shareholding in Renesas Electronics Corporation to accelerate the development of various in-vehicle systems including automated driving systems that are becoming more advanced, complicated, and larger in scale than ever before. Renesas has cutting-edge technologies for semiconductors that serve as the key devices in such systems.

Recently, in order to meet the needs of complicated vehicle control, the functionality of in-vehicle microcontrollers has been increasing. This is causing their design and manufacturing processes to be more difficult. Manufacturers are expected to accelerate the development of new semiconductors for diversely advanced systems for automated driving, electrification, IoT, and connected driving through a combination of communication and AI-related technologies.

By taking full advantage of its knowledge of in-vehicle products acquired through many years of operation, and in order to develop competitive vehicle control systems in new fields such as automated driving, DENSO considers it essential to further enhance collaboration with semiconductor manufacturers that have profound experience and expertise.

Renesas is a top supplier of in-vehicle microcontroller and has Renesas autonomy™ to offer complicated and advanced technologies as an open platform. Its basic growth strategy is to offer comprehensive solutions from cloud services that contribute to automated driving, sensing, and vehicle control. DENSO will continue the joint development with Renesas and accelerate the development of technologies to create competitive in-vehicle systems.

DENSO will increase its shareholding in Renesas from 0.5% to 5%.

DENSO will strengthen and expedite the development of technologies focusing on safety for automated driving and connected vehicles, and on the environment through electrification in order to offer new value to mobility of the future.

Renesas autonomy is a trademark of Renesas Electronics Corporation.

About DENSO in North America

DENSO is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electronics and information and safety. With its North American headquarters located in Southfield, Michigan, DENSO employs more than 23,000 people at 28 consolidated subsidiaries and 4 affiliates across the North American region. Of these, 25 are manufacturing facilities located in the United States, Canada and Mexico. In the United States alone, DENSO employs more than 17,000 people in Alabama, Arkansas, California, Iowa, Georgia, Kentucky, Michigan, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee and Texas. DENSO’s North American consolidated sales totaled US$9.6 billion for the fiscal year ending March 31, 2017. For more information, go to www.denso.com/us-ca/en. Connect with DENSO on Facebook at www.facebook.com/DENSOinNorthAmerica. 

About DENSO Corporation

DENSO Corp., headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electronics and information and safety. Its customers include all the world’s major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 38 countries and regions (including Japan) and employs more than 150,000 people. Consolidated global sales for the fiscal year ending March 31, 2017, totaled US$40.4 billion. Last fiscal year, DENSO spent 9.0 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges. For more information, go to www.denso.com, or visit our media website at www.denso.com/global/en/news/media-center/

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