Contact: Dan Alf
(310) 513-7353
dan_alf@denso-diam.com

FOR IMMEDIATE RELEASE
Nov. 2, 2005


DENSO Launches Ignition Wire Program

Program offers 95 percent market coverage




LAS VEGAS, Nev. Ð DENSO Sales California, Inc. launched its First Time Fit premium brand of Ignition Wire.  
This new addition to DENSOÕs line of aftermarket products made its debut into the market with 95 percent coverage of 
all vehicle makes and models from 1960 to 2004.

With more than 37,000 applications, DENSOÕs new program compliments the companyÕs existing spark plug and 
oxygen sensor lines.

Established in 1971 as the first overseas affiliate of the DENSO Corporation, DENSO Sales California, Inc., is an 
automotive components sales and distribution company that employs 220 people in Long Beach, Calif.  Sales for the 
fiscal year ended March 31, 2005 totaled US$544 million.  The companyÕs product lines include original equipment, 
aftermarket and remanufactured automotive parts, heavy-duty diesel and electrical components, portable commercial air-
conditioning units and industrial robots. 

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global supplier of advanced 
technology, systems and components. Its customers include all the worldÕs major carmakers. Worldwide, the company 
employs 104,000 people in 31 countries and regions, including Japan. Consolidated global sales for the fiscal year ended 
March 31, 2005 totaled US$26.2 billion. DENSO common stock is traded on the Tokyo, Osaka and Nagoya stock 
exchanges. For more information, go to www.globaldenso.com. 

In the Americas, DENSO employs more than 15,000 people at 33 companies with consolidated sales totaling US$5.4 
billion for the above fiscal year.
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