Contact: Dan Alf
(310) 513-7353
dan_alf@denso-diam.com



FOR IMMEDIATE RELEASE
November 2, 2005

DENSO Offers Next Generation SC Alternator to Aftermarket
New alternator provides increased efficiency at lighter weight


LAS VEGAS, Nev. Ð DENSO Sales California, Inc. now offers the next generation in alternator 
technology to the aftermarket; the Segment Conductor (SC) alternator, which is sometimes called 
the "hairpin" or "squarewire" alternator. First introduced for original equipment in 2000, the SC 
alternator meets the growing requirements for more power, increased efficiency, and lighter weight. 

DENSOÕs SC Alternator features innovative, patented square-wire technology, which raised 
winding density from 45 percent to 70 percent, for more output in a smaller size. This resulted in a 
weight reduction of 20 percent and increased efficiency of 10percent, and has almost eliminated 
electro-magnetic noise. 

"We are proud to offer this advanced technology to the aftermarket," said Fran Labun, vice 
president of Sales, DENSO Sales California, Inc. "We expect to see the SC Alternator expand its 
reach in the future to accommodate a wider range of applications."

Currently, DENSOÕs SC Alternator accommodates several late model Toyota, Honda, Chrysler, 
and GM applications.

Established in 1971 as the first overseas affiliate of the DENSO Corporation, DENSO Sales 
California, Inc., is an automotive components sales and distribution company that employs 220 
people in Long Beach, Calif.  Sales for the fiscal year ended March 31, 2005 totaled US$544 
million.  The companyÕs product lines include original equipment, aftermarket and 
remanufactured automotive parts, heavy-duty diesel and electrical components, portable 
commercial air-conditioning units and industrial robots. 

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global 
supplier of advanced technology, systems and components. Its customers include all the worldÕs 
major carmakers. Worldwide, the company employs 104,000 people in 31 countries and regions, 
including Japan. Consolidated global sales for the fiscal year ended March 31, 2005 totaled 
US$26.2 billion. DENSO common stock is traded on the Tokyo, Osaka and Nagoya stock 
exchanges. For more information, go to www.globaldenso.com. 

In the Americas, DENSO employs more than 15,000 people at 33 companies with consolidated 
sales totaling US$5.4 billion for the above fiscal year.

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