NEWS RELEASE Contact: Dan Alf (310) 513-7353 dan_alf@denso-diam.com FOR IMMEDIATE RELEASE March 17, 2006 DENSO JOINS NASCAR AUTOMOTIVE LICENSING PROGRAM Fuel Pumps to Feature Prestigious NASCAR Performance Brand LONG BEACH, Calif. (March 7, 2006) Ð Long Beach-based DENSO Sales California, Inc. announced today that it has reached an exclusive multi-year agreement with the National Association for Stock Car Auto Racing (NASCAR) for its fuel pump products to join the NASCAR Automotive Licensing program. The agreement allows for DENSO's fuel pump product line to carry the prestigious NASCAR Performance¨ brand on its entire line of First Time Fit¨ Fuel Pumps, including advertising, marketing materials and packaging. Established in 1971 as the first overseas affiliate of the DENSO Corporation, DENSO Sales California is an automotive components sales and distribution company that employs 232 people in Long Beach, CA and boasts US$544 million in annual sales. The company's product lines include heavy duty and automotive alternators and starters, oil, cabin and air filters, spark plugs, AC compressors, oxygen sensors, ignition wires, fuel pumps and wiper blades. DENSO Sales California, Inc. supplies parts for OE service dealers and independent aftermarket service centers and retailers. In addition, the company distributes heavy-duty diesel and electrical components, portable commercial air-conditioning units and industrial robots. "We are fortunate to have this opportunity to partner with an outstanding organization like NASCAR," said Richard Shiozaki, senior vice president of DENSO Sales California. "Whether it be race fans or auto parts customers, DENSO shares NASCAR's commitment to delivering quality, performance and value." Developed in 1996, the NASCAR Automotive Licensing program builds awareness for the sport by creating marketing alliances with an expanded base of leading manufacturers and corporate partners under the NASCAR Performance and NASCAR Officially Licensed brand names. Together with a fully integrated marketing and media program, NASCAR is leveraging its assets to address the car-care needs of the sport's 75 million fans. Today, 35 companies are part of NASCAR's Automotive Licensing group. "DENSO is a great complement to the NASCAR Automotive Licensing program," said Odis Lloyd, NASCAR managing director, automotive licensing. "DENSO offers a tradition of innovation and they're as serious as we are when it comes to connecting with technicians and consumers and offering innovative solutions for today's demanding automotive needs. The professionals at DENSO and the NASCAR Automotive marketing team will begin developing strategic marketing platforms to promote their fuel pump products and accelerate this partnership immediately. Additionally, DENSO will serve as a 2006 contingency sponsor for the NASCAR Craftsman Truck and NASCAR NEXTEL Cup series. With this sponsorship, DENSO's aftermarket logo will be prominently displayed on front fenders of all team race vehicles and show cars. In return, DENSO will provide prize money for the top three finishers of each race, provided they have the DENSO logo on their car. DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan is a leading global supplier of advanced technology, systems and components. Its customers include all the world's major carmakers. Worldwide, the company employs 104,000 people in 31 countries and regions, including Japan. Consolidated global sales for the fiscal year ended March 31, 2005, totaling US$26.2 billion. DENSO common stock is traded on the Tokyo, Osaka and Nagoya stock exchanges. In the Americas, DENSO employs 15,000 people at 33 companies. DENSO International America, Inc., Southfield, MI., serves as the North American headquarters. NASCAR is one of America's most popular professional sports with more than 75 million fans and 17 of the top 20 most attended events in the U.S. last year. NASCAR sanctions 1,500 races at more than 100 tracks in 35 U.S. states, Canada and Mexico. # # #