NEWS RELEASE  		 
       
       
       
       
       Contact: Dan Alf
       (310) 513-7353
          	      dan_alf@denso-diam.com


FOR IMMEDIATE RELEASE
October 10, 2008


DENSO Awarded Supplier of the Year

LONG BEACH, Calif. - The National Pronto Association awarded DENSO Sales 
California (DSCA) the Original Equipment (OE) Supplier of the Year award.  The award 
was presented to Frank Cisek, senior manager, Automotive Aftermarket Sales during 
Pronto's fall membership meeting on Oct. 1-3, 2008.  Pronto also awarded DENSO the 
OE Supplier of the Year Award in 2006.  

"We are pleased to receive this prestigious award from The National Pronto Association 
for the second time in three years," said Fran Labun, vice president Sales Group.  "Our 
goal at DENSO is to become trusted partners with our customers and we feel this award 
reflects that."

The National Pronto Association, an organization of independent automotive 
aftermarket warehouse distributors, auto parts stores and auto service centers, has 
members throughout the United States, Mexico and Canada.  Pronto members were 
asked to rate each vendor in the OE vendor category on the following five criteria:

*	Product quality
*	Profitability
*	Prompt delivery
*	Service
*	Support

DENSO supplies Pronto with oxygen sensors, spark plugs, starter/alternators, spark 
plug wires, fuel pumps, wiper blades, receiver dryers and oil and air filters.

DENSO Sales California is an automotive components sales and distribution company 
that employs 260 people in Long Beach, Calif. The company's product line includes 
heavy duty and automotive alternators and starters, oil, cabin and air filters, spark 
plugs, A/C compressors, oxygen sensors, ignition wires, fuel pumps and wiper blades.  
DENSO Sales California supplies parts for original equipment service dealers and for 
the independent aftermarket service centers and retailers.  In addition, the company 
distributes heavy-duty diesel and electrical components, portable commercial air-
conditioning units and industrial robots.  Established in 1971, DENSO Sales California 
was the first overseas affiliate of DENSO Corporation, based in Japan.  For more 
information, go to www.densocorp-na-dsca.com.
 
DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading 
global supplier of advanced automotive technology, systems and components. Worldwide, 
the company employs approximately 119,000 people in 32 countries and regions, 
including Japan. Consolidated global sales for the fiscal year ended March 31, 2008 
totaled US$40.2 billion. For more information, go to www.globaldenso.com, or visit our 
media website at www.densomediacenter.com. 

In the Americas, DENSO employs more than 17,000 people with consolidated sales 
totaling US$8.3 billion for the fiscal year ended March 31, 2008. For more information, 
go to www.densomedia-na.com.

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