Contact: Sadayoshi Yokoyama,
Goro Kanemasu 

DENSO CORPORATION
Phone: 81-566-25-5594
Fax: 81-566-25-4509
sadayoshi_yokoyama@denso.co.jp
goro_kanemasu@denso.co.jp 

For Immediate Release
September 29, 2009

DENSO Establishes Aftermarket Sales Company in Russia 
To start operations in October

KARIYA (Japan) DENSO Corporation today announced that it has established an aftermarket sales company in Russia. The new company, DENSO Sales RUS LLC., will start operations on Oct. 1, 2009. 

The new company will help increase DENSOÕs sales channels for products including spark plugs, as well as develop and implement sales promotion strategies.

"We believe Russia is a promising market and this new company will help us expand sales of our aftermarket products," said Yukihiko Murakami, DENSOÕs managing officer responsible for aftermarket sales. 
 
DENSO Europe B.V. and DENSO International Europe B.V. provided the new company with its capital of 300,000 euro (approximately US$0.4 million).  

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global supplier of advanced technology, systems and components. Its customers include all the world's major carmakers. Worldwide, the company employs approximately 120,000 people in 32 countries and regions, including Japan. Consolidated global sales for the fiscal year ended March 31, 2009 totaled US$32.0 billion. DENSO common stock is traded on the Tokyo, Osaka and Nagoya stock exchanges. For more information, go to www.globaldenso.com, or visit our media website at www.densomediacenter.com.


Profile of new company
1. Name: DENSO Sales RUS L.L.C.
2. Location: Moscow, Russia
3. President: Nobuyuki Tamaki 
  (while serving as the Director of Sales Division in DENSO Europe B.V.)
4. Establishment: August 20, 2009
5. Capital: 300,000 euro (approx. US$0.4 million)
6. Ownership: 99 percent owned by DENSO Europe B.V. and 1 percent by DENSO International      
    Europe B.V.
7. Sales: 12 million euro (approx. US$17.2 million planned for fiscal 2010)
8. Employees: 7
9. Business description: Aftermarket sales and marketing in Russia

*Exchange rates used are US$1.43 per one euro, at the end of August 2009 for convenience only. Billion is used in the American sense of one thousand million.