NEWS RELEASE                    	    
       
       
       
       
       
Contact: Dan Alf
(310) 513-7353
dan_alf@denso-diam.com


For Immediate Release
November 2, 2009


DENSO Offers Highly Competitive
Compressor Program for 2010

The Company Enhances its Factory New Program with Coreless Compressors
 

LONG BEACH, Calif. Ð In an effort to meet customer requirements, DENSO substantially improved its First Time Fit¨ automotive air conditioning compressor program.  The company converted its remanufactured compressors to coreless, providing an attractive compliment to its existing factory new offering.  DENSO reduced pricing an average of 28 percent on remanufactured compressors and an average of 17 percent across the entire program.  

In January the company announced the conversion of 84 percent of its program from remanufactured compressors to factory new.  

Beginning with the 2010 program, all First Time Fit¨ remanufactured compressors will be coreless.  The coreless conversion enhances the lineÕs cost-effectiveness by eliminating core charges and the costs associated with their collection, storage and return.  

The coreless conversion affects many of DENSOÕs key designs, including SB/SBU, SE and scroll compressors.  Applications affected include many popular import vehicles.

The heart of DENSOÕs program continues to be its lineup of factory new compressors, which now cover 85 percent of the program.  DENSO provides more than 200 factory new part numbers for domestic and import applications.  

The 2010 program adds 40 part numbers covering 611 applications for 5.6 million import and domestic vehicles.

DENSO continues upgrading its program to help distributors contend more effectively in the increasingly competitive compressor market.  Conversion to coreless, an emphasis on factory new units and more competitive pricing make the DENSO compressor line a very attractive choice for distributors, technicians and vehicle owners.   

For more information, please contact your local DENSO sales representative.

DENSO Sales California is an automotive components sales and distribution company that employs 280 people in Long Beach, Calif. The companyÕs product line includes heavy duty and automotive alternators and starters, oil, cabin and air filters, spark plugs, AC compressors, oxygen sensors, ignition wires, fuel pumps and wiper blades.  DENSO Sales California supplies parts for original equipment service dealers and for the independent aftermarket service centers and retailers.  In addition, the company distributes heavy-duty diesel and electrical components, portable commercial air-conditioning units and industrial robots.  Established in 1971, DENSO Sales California was the first overseas affiliate of DENSO Corporation, based in Japan.  For more information, go to www.densocorp-na-dsca.com.
 
DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global supplier of advanced technology, systems and components. Worldwide, the company employs 120,000 people in 32 countries and regions, including Japan. Consolidated global sales for the fiscal year ended March 31, 2009 totaled US$32 billion. DENSO common stock is traded on the Tokyo, Osaka and Nagoya stock exchanges in Japan. For more information, go to www.globaldenso.com.

In the Americas, DENSO employs more than 16,000 people with consolidated sales totaling US$5.7 billion for the fiscal year ended March 31, 2009. 

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