NEWS RELEASE                    	    
       
       
       
       
       
Contact: Dan Alf
(310) 513-7353
dan_alf@denso-diam.com



For Immediate Release
November 2, 2009


DENSO Sales California Releases New 
2009 Oxygen Sensor Catalog


LONG BEACH, Calif. Ð DENSO Sales California today announced the availability of its new 2009 Oxygen Sensor catalog (#O2-CAT-1009). The comprehensive new catalog includes 78 new oxygen and A/F sensor part numbers, adding more than 1,400 new applications to cover an additional 8 million units in operation.  These 78 new part numbers will be available in November 2009.  

These new part numbers allow the company to introduce additional coverage for the following makes: Acura, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Hummer, Hyundai, Infiniti, Jaguar, Jeep, Kia, Land Rover, Lexus, Lincoln, Mazda, Mercedes Benz, Mercury, Mini, Mitsubishi, Nissan, Pontiac, Porsche, Saab, Saturn, Scion, Subaru, Suzuki, Toyota, VW, and Volvo.

Along with additional coverage, the DENSO 2009 catalog offers an updated 180 page illustration guide to assist with sensor selection. 

The DENSO Oxygen and A/F sensor program now offers coverage for over 233 million vehicles in operation through model year 2009, making it the most complete program in the industry.

To obtain a copy of the 2009 Oxygen Sensor catalog or any other DENSO catalog, contact your local DENSO representative or call 1-888-96-DENSO.

DENSO Sales California is an automotive components sales and distribution company that employs 280 people in Long Beach, Calif. The companyÕs product line includes heavy duty and automotive alternators and starters, oil, cabin and air filters, spark plugs, AC compressors, oxygen sensors, ignition wires, fuel pumps and wiper blades.  DENSO Sales California supplies parts for original equipment service dealers and for the independent aftermarket service centers and retailers.  In addition, the company distributes heavy-duty diesel and electrical components, portable commercial air-conditioning units and industrial robots.  Established in 1971, DENSO Sales California was the first overseas affiliate of DENSO Corporation, based in Japan.  For more information, go to www.densocorp-na-dsca.com.
 
DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global supplier of advanced technology, systems and components. Worldwide, the company employs 120,000 people in 32 countries and regions, including Japan. Consolidated global sales for the fiscal year ended March 31, 2009 totaled US$32 billion. DENSO common stock is traded on the Tokyo, Osaka and Nagoya stock exchanges in Japan. For more information, go to www.globaldenso.com.

In the Americas, DENSO employs more than 16,000 people with consolidated sales totaling US$5.7 billion for the fiscal year ended March 31, 2009. 

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