NEWS RELEASE                    	    
       
       
       
       
       
Contact: Dan Alf
(310) 513-7353
dan_alf@denso-diam.com



For Immediate Release
November 4, 2009


DENSO Sales California Launches New
Designer Style Wiper Blades

Applications available in New 2009 Wiper Blade Catalog


LONG BEACH, Calif. Ð DENSO is pleased to announce the expansion of the DENSO First Time Fit wiper blade line with the addition of the new designer style wiper blade. The new blade is available in 11 sizes ranging from 14Ó to 28Ó.

The unique OEM style low profile blade offers a sleek aerodynamic design without visible brackets.  This advance design provides even surface pressure creating smooth wiping performance on the windshield.  The graphite coated rubber improves the blade durability, resulting in a longer lasting wiper blade.

The Designer Style wiper blade applications include late model vehicles for Toyota, Lexus, Honda, Mazda, GM, and others.

The new 2009 catalog coverage includes 782 total new applications including 146 applications for the new designer blade. Complete application information is available in DENSOÕs new 2009 Wiper Blade Catalog (#WB-CAT-1009) available now.

To obtain a copy of the 2009 wiper blade catalog or any other DENSO catalog, contact your local DENSO representative or call 1-888-96-DENSO.

DENSO Sales California is an automotive components sales and distribution company that employs 280 people in Long Beach, Calif. The companyÕs product line includes heavy duty and automotive alternators and starters, oil, cabin and air filters, spark plugs, AC compressors, oxygen sensors, ignition wires, fuel pumps and wiper blades.  DENSO Sales California supplies parts for original equipment service dealers and for the independent aftermarket service centers and retailers.  In addition, the company distributes heavy-duty diesel and electrical components, portable commercial air-conditioning units and industrial robots.  Established in 1971, DENSO Sales California was the first overseas affiliate of DENSO Corporation, based in Japan.  For more information, go to www.densocorp-na-dsca.com.
 
DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global supplier of advanced technology, systems and components. Worldwide, the company employs 120,000 people in 32 countries and regions, including Japan. Consolidated global sales for the fiscal year ended March 31, 2009 totaled US$32 billion. DENSO common stock is traded on the Tokyo, Osaka and Nagoya stock exchanges in Japan. For more information, go to www.globaldenso.com.

In the Americas, DENSO employs more than 16,000 people with consolidated sales totaling US$5.7 billion for the fiscal year ended March 31, 2009. 

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