2011 North American International Auto Show
January 10, 2011 - January 23, 2011
Cobo Center, Detroit, Michigan
For the seventh year in a row, DENSO was premier sponsor of the North American International Auto Show. DENSO’s exhibit showcased its start/stop technology, gasoline direct injection technology, vehicle-to-vehicle and vehicle-to-iInfrastructure (V2X) technology, energy management technology, synchronized cockpit/HMI connectivity and its role in developing QR codes. DENSO held a press conference to discuss its fuel efficiency technologies, focusing on tart/top technology - - discussing its three-tier systems approach to start/stop systems and how this technology will improve fuel efficiency and save consumers money.