2011 Specialty Equipment Market Association (SEMA)

DENSO International America, Inc., is taking its Connected Vehicle Technology to specialty equipment manufactures and installers at the 2011 SEMA Show.

Exhibit: Booth 35187

As part of SEMA's new Vehicle Technology Center (VTC), making its debut this year, DENSO will exhibit its Dedicated Short-range Communications devices developed specifically for the aftermarket.

The purpose of the SEMA's VTC is to educate and inform SEMA members as well as increase member participation and introduce members to the programs, tools, resources and benefits available to them at affordable costs.

Vehicle Technology Briefing Panel Session:

DENSO International America's Vice President of Wireless Technologies Roger Berg is participating in a panel session to talk about how aftermarket devices can accelerate the deployment of Connected Vehicle technology.  Berg will explain that the cutting edge 'Talking Car' technology is real and is here today.

Session:  Vehicle Connectivity:  Integrating Automotive and Consumer Electronics

Date/Time:  Wednesday, Nov. 1, 1 p.m. - 3:30 p.m.

Location:  Vehicle Technology Center, South Hall Upper Level; Booth 35185

Presenters:  Thilo Koslowski, Gartner; Anthony Levandowski, Google; Jessica Steele, Pandora; Roger Berg, DENSO; Dave Graff, Microsoft Automotive; Chris Weber, Nokia; Greg Krueger, SAIC, Kevin Kelly, Michigan International Speedway, Richard Wallace, Center for Automotive Research, Mike Schagrin, USDOT-RITA

Session Description:

Aftermarket companies are playing an increasing role in accelerating the commercialization, deployment and acceptance of connected vehicle technologies through lean customization, open innovation and open architectures.  Connected Vehicle technologies are changing how vehicles are operated and how they interact with each other as well as with the transportation infrastructure.