Contact: Julie Kerr
248-372-8261
Julie_kerr@denso-diam.com

	

MITSUO (MATT) MATSUSHITA
President and Chief Executive Officer
DENSO International America, Inc.

Managing Officer
DENSO Corporation

Mitsuo Matsushita, managing officer of Japan-based DENSO Corporation with nearly 35 years experience in automotive and international business, was promoted to president and chief executive officer (CEO) of DENSO International America, Inc. on July 1, 2004. 

Matsushita oversees DENSO International America, DENSO's North American headquarters in Southfield, Mich. In addition, he serves as chair of the Board of Directors for the North American DENSO Group. As president and CEO, his goal is to help build DENSO into the most reliable systems and components manufacturer in the automotive industry.

Matsushita was appointed a member of DENSO Corporation's Board of Directors in 2001, and was named a managing officer of DENSO Corporation in 2004.

From July 1, 2002 to June 30, 2004, Matsushita was president and COO of DENSO International America, with a focus on customer relationships with U.S.-based car manufacturers.


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He served as executive vice president of DENSO Europe B.V., DENSO's European headquarters in Weesp, The Netherlands from January 2001 through June 2002. He helped lead the expansion of its European business at a time when DENSO Manufacturing S.P.A. and DENSO Thermal Systems S.P.A. were acquired in 2001. During his tenure as executive vice president at DENSO Europe, sales sharply increased from US$1.29 billion to US$2.3 billion in 2002.
 
Matsushita, who earned a bachelor's degree in Economics in 1971 from Kanazawa University in Ishikawa prefecture, joined Nippondenso Co., Ltd. (now DENSO Corporation) in the same year.  

At DENSO, he started his career as an overseas project planner covering the launch of new operations in Southeast Asian countries. From 1975 through 1987, he was in charge of DENSO's domestic OEM sales with Honda and Subaru in Tokyo.

Matsushita was transferred to DENSO International America in Southfield, Mich., in 1988 to broaden his sales and marketing horizons in the American automotive industry. 

In 1996, Matsushita was named general manager of DENSO Corporation's Engine Control Components Planning Department in Kariya, Aichi prefecture, Japan, where he promoted new development of business.



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										12/21/06
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Mitsuo Matsushita biography   		   Page 2 of 2