DENSO 2011 NAIAS Press Conference: A Focus on Fuel Efficiency

Contact: Bridgette LaRose Gollinger
DENSO International America
248-372-8266
bridgette_gollinger@denso-diam.com

Janine Krasicky Sadaj
J9 Media Solutions
248-542-3991
Janine@j9media.com

WHAT:DENSO, premier sponsor of the North American International Auto Show, will hold a press conference to discuss its fuel efficiency technologies, focusing on Start/Stop technology. DENSO will discuss its three-tier systems approach to start/stop systems and how this technology will improve fuel efficiency and save consumers money.

WHO:Doug Patton, Senior Vice President, Engineering Division, DENSO International America, Inc.

WHEN:Tuesday, Jan. 11, 2011, 2:30 p.m.

WHERE:DENSO Booth - Detroit Hall, Cobo Center

DETAILS:DENSO's 2011 NAIAS exhibit will showcase the company's developments in advanced technology in the areas of environment, safety, comfort and convenience. DENSO will showcase its Start/Stop technology, Gasoline Direct Injection technology, Vehicle-to-Vehicle and Vehicle-to-Infrastructure (V2X) technology, Energy Management technology, Synchronized Cockpit/HMI connectivity and its role in developing QR codes.

QUESTIONS & INTERVIEW SCHEDULING:If you would like to RSVP or schedule an interview with DENSO executives, please contact Bridgette LaRose Gollinger of DENSO International America, 248-372-8266 or Bridgette_gollinger@denso-diam.com or Janine Krasicky Sadaj, J9 Media Solutions at 248-542-3991 or Janine@j9media.com.

News media are invited to "A Taste of Japan"media reception after the news conference at 3:30 p.m. in the DENSO booth, which is on the main exhibit floor. Guests will enjoy Japanese cuisine and beverages including sushi and other delicacies.

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