For Immediate Release
Embargoed Until Nov. 1, 2011 at 4:00 PM
Contact: Bridgette Gollinger
DENSO International America, Inc.
Phone: (248) 372-8266
Bridgette_gollinger@denso-diam.com

DENSO Establishes New Aftermarket 
Sales Office in Mexico City

SOUTHFIELD, Mich. Ð In an effort to expand the sales of aftermarket products in Mexico, DENSO has established an aftermarket sales office in the Santa Fe suburb of Mexico City, the office opened Sept. 1. The new sales office will offer automotive and light-duty aftermarket products, bus air conditioning and truck refrigeration systems, as well as industrial spark plugs to customers in Mexico,  

With this latest expansion, DENSO now has expanded its North American Aftermarket footprint to Canada, the U.S. and now Mexico. The goal of the Mexico City office is to expand DENSO automotive and light-duty spare parts as well as truck refrigeration and industrial spark plug business and grow Mexico sales by 2015.  With more than 24 million vehicles in operation in Mexico, expansion in this market is crucial to achieving DENSOÕs global aftermarket sales growth goals.

Key prospective customers will be regional and independent warehouse distributors (WDÕs), bus builders and national oil and gas companies.

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electric, electronics and information and safety. Its customers include all the world's major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 35 countries and regions (including Japan) and employs approximately 120,000 people. Consolidated global sales for the fiscal year ending March 31, 2011, totaled US$37.7 billion. Last fiscal year, DENSO spent 9.3 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges. For more information, go to www.globaldenso.com, or visit our media website at www.densomediacenter.com.

In North America, DENSO employs more than 13,000 people with consolidated sales totaling US$6.4 billion for the fiscal year ended March 31, 2011.

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News Release