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DENSO Opens Cutting-Edge R&D Center in Plano, Texas

SOUTHFIELD, Mich. (Sept. 17, 2019) DENSO, the world’s second largest mobility supplier, today announced that it will invest $1.3M to open the Texas Innovation and Connected Service Center in Plano, Texas. DENSO will use the state-of-the-art research and development (R&D) lab to innovate connected technologies and vehicle service solutions in support of its long-term plan, the company’s guidepost for creating new value in future mobility. With close proximity to Toyota Motor North America, Inc., headquarters, the facility will help strengthen DENSO’s longstanding relationship with Toyota and afford each new opportunities for industry-advancing collaboration.

Sixty employees from three DENSO groups are located at the site. These include DENSO International America, Inc. Sales and Engineering; DENSO Products and Services Americas, Inc., which focuses on vehicle service parts and tools; and DENSO TEN, a DENSO subsidiary that produces automotive electronics. This configuration provides an environment that increases collaboration and efficiency as these teams work collectively to innovate connected technologies, both in and outside the car, and improve the post-purchase customer experience. DENSO, which has made attracting local talent to the facility a priority, plans to grow its workforce in Plano over the coming years.

“This technical center, and our Texas employees, will play an important role as DENSO continues to develop advanced technologies that will redefine transportation,” said David Williams, director of Texas Innovation and Connected Service Center, DENSO. “We look forward to beginning work on new and exciting products that will undoubtedly enhance DENSO’s larger R&D ecosystem.”

Toyota, along with other DENSO customers, will help accelerate DENSO R&D activities at the new site and spark new advancements in future mobility, connected technology and vehicle servicing.

“Toyota and DENSO have long been known for being at the forefront of automotive innovation, often times doing so together,” said Zack Hicks, chief executive officer and president, Toyota Connected North America, and executive vice president and chief digital officer, Toyota Motor North America. “Through the Texas Innovation and Connected Service Center, we look forward to building upon that tradition and collaborating further to take the next step forward in a new era of mobility.”

The mobility industry has evolved rapidly in the last decade, with new technologies like the internet of things (IoT) and artificial intelligence impacting development of the automotive market. DENSO is addressing this industry transformation through its Second Founding, which expands the company’s focus to software-based technologies and complements its long history of hardware expertise. The Texas Innovation and Connected Service Center facility supports these efforts, as do the recent openings of other DENSO R&D centers in Montréal, Canada and Seattle.

“DENSO’s expansion into Plano is key to our continued R&D growth on a global and regional scale and helps us advance our work with valued customers like Toyota,” said Kenichiro Ito, senior executive officer of DENSO Corporation and chief executive officer of DENSO’s North American headquarters. “Developing software solutions that enhance mobility means recruiting the right people for the task. This is why DENSO is invested in creating research labs across North America that employ the brightest and best of local talent.”

“We are thrilled that DENSO has chosen Plano to expand their R&D Center,” said Harry LaRosiliere, mayor of Plano. “It is exciting to attract another international corporation and add to the global portfolio of companies that reside here in the City of Excellence.”

DENSO will host an opening ceremony at the facility to celebrate its launch on Sept. 17, where DENSO leaders, employees and local officials are expected to attend.

 

About DENSO

DENSO is a $48.3 billion global mobility supplier that develops advanced technology and components for nearly every vehicle make and model on the road today. With manufacturing at its core, DENSO invests in its 221 facilities in 35 countries to produce thermal, powertrain, mobility, electrification, & electronic systems, to create jobs that directly change how the world moves. The company’s 170,000+ employees are paving the way to a mobility future that improves lives, eliminates traffic accidents, and preserves the environment. Globally headquartered in Kariya, Japan, DENSO spent 9.3 percent of its global consolidated sales on research and development in the fiscal year ending March 31, 2019. For more information about global DENSO, visit https://www.denso.com/global.

In North America, DENSO employs 27,000+ engineers, researchers and skilled workers across 51 sites in the U.S, Canada and Mexico. In the United States alone, DENSO employs 17,700+ employees across 14 states (and the District of Columbia) and 41 sites. Headquartered in Southfield, Michigan, in fiscal year ending March 31, 2019, DENSO in North America generated $10.9 billion in consolidated sales. Join us, and craft not only how the world moves, but also your career. For more information, go to https://www.denso.com/us-ca/en/.

 

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DENSO Sponsors University of Michigan Last-Mile Mobility Competition, Participates in Fall Engineering Fair

SOUTHFIELD, Mich. (Sept. 12, 2019) – In July, DENSO, the world’s second largest mobility supplier, sponsored a last-mile mobility competition at the University of Michigan’s Ross School of Business. The company challenged participating Master of Business Administration students to propose new ideas about how to best approach the rapidly emerging space of last-mile delivery robots. By sponsoring the competition, it not only supported DENSO’s commitment to spurring innovation, but also provided the company a unique opportunity to help mentor and support tomorrow’s workforce.

DENSO’s collaboration with the University of Michigan does not end there, as it will participate in the SWE/TBP Fall Engineering Fair on September 16 and 17, 2019, at the EECS Atrium and BBB Atrium on the University of Michigan’s North Campus.

For the competition, 14 teams comprised of 70 students were briefed about last-mile mobility’s growing importance and DENSO’s increasing interest in the space, such as with its recent investment in Bond Mobility, a micromobility services provider. Teams were then tasked with:

  • Analyzing and assessing emerging business opportunities in the autonomous delivery industry;
  • Developing 1-2 business ideas focused on business-to-business (B2B) or business-to-consumer (B2C) services that generate recurring revenues; and
  • Devising a business strategy and corporate action for implementation.

“Working with the Ross School of Business on this competition allowed us to do two things we’re passionate about at DENSO,” said Pat Bassett, vice president of DENSO’s North American Research Engineering Center. “First, it drove creative thinking from fresh perspectives, which is key to our R&D strategy. Second, it offered these bright students real-life examples of how they could apply their talents to an exciting career in mobility.”

A judging panel of two Ross School of Business professors and four DENSO employees chose two winners. The winning teams were selected for their unique approaches, which yielded tech-forward concepts centered on optimized fleet management and autonomous waste collection.

“Case study competitions allow our students to apply what they’ve learned in the classroom to real-world scenarios,” said Patricia Russo, managing director of the Part-Time MBA Programs at the University of Michigan’s Ross School of Business. “Working with DENSO is particularly exciting because it forces our students to think beyond the technology of today and to what the future of mobility will look like with advancements around autonomous and connected vehicle technology.”

At the SWE/TBP Fall Engineering Fair, DENSO Representatives will be at the James and Anne Duderstadt Center, table DC-18, where they will offer attendees insight into the rewarding careers possible at DENSO in software engineering, cyber security, research and development, strategic operations and more.

For those interested in joining a team that aims to reshape mobility through collaboration, safety and sustainability, please visit: https://densocareers.com/. In its recruiting and workforce development efforts, DENSO is committed to advancing diversity and inclusion within technical fields – a principle that brings unique perspectives to the table, accelerates innovation and improves the organization overall.

In addition to attracting top talent, DENSO continuously seeks new collaboration partners, such as research institutions and startups, as it continues to push mobility forward.

About DENSO

DENSO is a $48.3 billion global mobility supplier that develops advanced technology and components for nearly every vehicle make and model on the road today. With manufacturing at its core, DENSO invests in its 221 facilities in 35 countries to produce thermal, powertrain, mobility, electrification, & electronic systems, to create jobs that directly change how the world moves. The company’s 170,000+ employees are paving the way to a mobility future that improves lives, eliminates traffic accidents, and preserves the environment. Globally headquartered in Kariya, Japan, DENSO spent 9.3 percent of its global consolidated sales on research and development in the fiscal year ending March 31, 2019. For more information about global DENSO, visit https://www.denso.com/global.

In North America, DENSO employs 27,000+ engineers, researchers and skilled workers across 51 sites in the U.S, Canada and Mexico. In the United States alone, DENSO employs 17,700+ employees across 14 states (and the District of Columbia) and 25 sites. Headquartered in Southfield, Michigan, in fiscal year ending March 31, 2019, DENSO in North America generated $10.9 billion in consolidated sales. Join us, and craft not only how the world moves, but also your career. For more information, go to https://www.denso.com/us-ca/en/.

About Michigan Ross
The Stephen M. Ross School of Business at the University of Michigan is a vibrant and distinctive learning community grounded in the principle that business can be an extraordinary vehicle for positive change in today’s dynamic global economy. The Ross School of Business’ mission is to develop leaders who make a positive difference in the world. Through thought and action, members of the Ross community drive change and innovation that improves business and society.

Ross is consistently ranked among the world’s leading business schools. Academic degree programs include the BBA, MBA, Part-time MBA (Evening, Online, and Weekend formats), Executive MBA, Global MBA, Master of Accounting, Master of Supply Chain Management, Master of Management, and PhD. In addition, the school delivers open-enrollment and custom executive education programs targeting general management, leadership development, and strategic human resource management.

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DENSO and BlackBerry Launch Integrated Automobile HMI Platform

KARIYA, Japan and WATERLOO, ONTARIO – September 11, 2019 – DENSO Corporation and BlackBerry Limited (NYSE: BB; TSX: BB) today announced the first integrated HMI (Human Machine Interface) digital cockpit system with BlackBerry® QNX technology has shipped in the first vehicles by leading Japanese automotive manufacturer, SUBARU.  The technology, named DENSO ‘Harmony CoreTM’ will be available first in the United States from Autumn 2019 in the all-new 2020 SUBARU Legacy and Outback (U.S. model).

Co-developed by BlackBerry and DENSO, in collaboration with SUBARU, this leading-edge digital cockpit solution uses BlackBerry QNX® Hypervisor (virtualization) technology to enable integrated control of in-vehicle HMI systems.  First revealed at CES in 2018, this blend of advanced software and human interaction creates a seamless automotive user experience as data-driven connected vehicles become our reality.

Today, vehicles are equipped with multiple HMI systems, which require several device-specific operating systems to work in unison. Because the operating systems are independently controlled by multiple microcontrollers, it has not been possible to unite and coordinate them to display content and sound in a uniform way. The BlackBerry QNX Hypervisor technology enables the independence of several operating systems with different characteristics and controls the integration with one microcomputer.

“Software is the driving force in next-generation automotive design,” John Wall, SVP and General Manager of BlackBerry QNX said. “As cars become more data-driven and automated, they demand functional, secure and trusted in-vehicle software. A leader in automotive technology, BlackBerry is excited to bring one of the world’s first integrated digital cockpit platforms to market with DENSO in SUBARU’s latest vehicles, helping manufacturers to take advantage of a significant industry trend – the exploding demand for a safe, seamless, digital in-car experience.”

According to Data Bridge Market Research, the global automotive digital cockpit market is expected to have an estimated value of USD 41.15 billion by 2026 (CAGR of 13.67% between 2019-2026).  The research also reports that growth in the ADAS market and increasing demand for electric vehicles is the major factor for the growth of this market.

“We are very pleased to launch one of the first integrated HMI platforms in the world with BlackBerry and SUBARU” said Atsushi Hayashida, Director, Head of Cockpit Systems Business Unit of DENSO. “With the rapid development of technology for self-driving and electric vehicles, the value of cars is about to change significantly. By collaborating with other companies and research institutes, refining the technology and accelerating product and service delivery to help manufacturers deliver next generation vehicles, DENSO is creating new value for the global Smart Mobility society.”

“SUBARU is synonymous with innovation, quality and building trusted vehicles that customers can rely on,” said Tatsuya Okuno, Vice President and Chief General Manager of Engineering DIV.1 of SUBARU Corporation, SUBARU. “Together with DENSO and BlackBerry, we are excited to introduce the integrated HMI cockpit systems in the all-new 2020 SUBARU Legacy and Outback (U.S. model). This is a world-first in new automotive digital experiences that seamlessly combines the cluster, head unit, infotainment system, and entertainment screens with the class-leading safety SUBARU is known for.  We are excited to roll-out the Harmony Core HMI technology in future car models with BlackBerry and DENSO.”

SUBARU is the first vehicle manufacturer in the world to commercially deploy the jointly developed digital cockpit platform, featuring BlackBerry QNX Hypervisor.  From September 2019, automobile manufacturers around the world will sequentially launch new car models with the integrated HMI.

About DENSO Corporation 

DENSO is a $48.3 billion global mobility supplier that develops advanced technology and components for nearly every vehicle make and model on the road today. With manufacturing at its core, DENSO invests in its 211 facilities in 35 countries to produce thermal, powertrain, mobility, electrification, & electronic systems, to create jobs that directly change how the world moves. The company’s 170,000+ employees are paving the way to a mobility future that improves lives, eliminates traffic accidents, and preserves the environment. Globally headquartered in Kariya, Japan, DENSO spent 9.3 percent of its global consolidated sales on research and development in the fiscal year ending March 31, 2019. For more information about global DENSO, visit https://www.denso.com/global

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About BlackBerry
BlackBerry (NYSE: BB; TSX: BB) is a trusted security software and services company that provides enterprises and governments with the technology they need to secure the Internet of Things. Based in Waterloo, Ontario, the company is unwavering in its commitment to safety, cybersecurity and data privacy, and leads in key areas such as artificial intelligence, endpoint security and management, encryption and embedded systems. For more information, visit BlackBerry.com and follow @BlackBerry. 

Media Contact:
DENSO CORPORATION Media Relations
Phone: +81-566-55-9736
Fax: +81-566-25-4509
https://www.denso.com/global/en/contact-us/news

Media Contact:
BlackBerry Media Relations
+1 (519) 597-7273
mediarelations@BlackBerry.com

Investor Contact:
BlackBerry Investor Relations
+1 (519) 888-7465
investor_relations@BlackBerry.com

BlackBerry and related trademarks, names and logos are the property of BlackBerry Limited and are registered and/or used in the U.S. and countries around the world. All other marks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

 

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