Crafting the future

DENSO’s long-term policy, which was launched last year, guides the company toward our 2030 goal: to create and inspire new value for the future of mobility.

As a company, DENSO announced a shift in business strategy, expanding into software-based solutions in addition to our hardware expertise. This pushes our focus beyond car parts, looking at services like car sharing, and software and technologies that advance mobility (connecting cars, people and things to improve freedom of movement).

Shifting our strategy is only the beginning. In his New Year message and in our long-term policy, President Arima stresses the importance of our people to craft the future.

“To overcome this paradigm shift, which is bringing about unprecedented change, and realize further growth, all of our associates must be keen on anticipating change and taking on new challenges under the strong conviction of delivering new value to the world,” Arima states in the long-term policy. “We view this period of change as the era of our second founding, and I believe that each of our associates must take action by carrying out their [commitments] in a highly energetic manner if we are to accomplish this second founding.”