Road traffic crashes account for approximately 1.25 million fatalities every year, and about 500 child fatalities every day. To help reduce auto crashes where DENSO’s more than 23,000 North American employees live and work, the global automotive supplier, together with Safe Kids Worldwide, co-created a comprehensive roadmap encouraging employees to spread safe driving habits: the Road Safety Associate Toolkit.
The 41-page document offers safety tips, infographics, activity sheets, and other materials to assist associates in making their communities safer for kids. The Toolkit has three sections: In and Around Cars; Pedestrian Safety, and Bike Safety.
The Toolkit includes tips on installing car seats and avoiding heatstroke, advice for parents on talking to teen drivers, ways to prevent kids from being distracted while walking near roadways, and Halloween safety precautions. It also provides contact information for local Safe Kid coalitions, an action plan to make school zones safer, other online resources, and social media posts.
“Safe Kids Worldwide has been laser focused on preventing childhood injuries for almost 30 years, and we’ve made a lot of progress toward keeping kids safe,” said Torine Creppy, president of Safe Kids Worldwide. “But we can do even more by partnering with the associates of DENSO. We’re confident that our joint initiative can help to reduce the number traffic crashes and protect our children.”
DENSO is also hosting safety events throughout the country to help educate community members about child safety on the road. May marks the company’s Global Safety Month, which will focus on celebrating DENSO’s work to produce the latest vehicle safety technology and further educating drivers and pedestrians about how to reduce auto accidents.
To download the Toolkit:
Click on the Download button above this article to view and save the toolkit.
About Safe Kids Worldwide
Safe Kids Worldwide is a nonprofit organization working to protect kids on the road, at home and at play. Preventable injuries are the number one cause of death for children in the United States. Throughout the world, almost one million children die of an injury each year, and almost every one of these tragedies is preventable. Safe Kids works with an extensive network of more than 400 coalitions in the U.S. and with partners in more than 33 countries to reduce traffic injuries, drownings, falls, burns, poisonings and more. Since 1988, Safe Kids has helped reduce the U.S. childhood death rate from unintentional injury by 60 percent. Working together, we can do much more to protect kids. Join our effort at safekids.org.