Our customers are looking further to the future than ever before. To stay competitive, we need to show them we’re investing in technology that’ll meet their needs 5, 10 or 15 years down the road. That’s why DENSO’s kicked up our Research and Development (R&D) investments over the past few years.
Why does DENSO R&D fund outside partnerships? Partnerships with educational institutes help keep DENSO’s R&D efforts focused on innovative, future tech. We can’t possibly be an expert in everything, so we need to work closely with universities who focus on future trends and specialized areas.
For instance, DENSO is part of the MIT Master Alliance, which is a long-term, master research agreement with the Massachusetts Institute of Technology (MIT). It gives DENSO access to expertise that helps elevate our R&D efforts through:
1) Training opportunities for DENSO engineers/researchers at any MIT department and lab, such as the MIT Media Lab.
2) Opportunities to introduce new R&D problems to MIT and the chance to collaborate with them to find solutions through our sponsorship.
One Of A Kind Technology
As part of the MIT Master Alliance, DENSO had the opportunity to join a three way partnership with MIT and Texas Instruments to sponsor the development* of a silicon chip. It provides increased security measures to prevent breaches by recoding itself each time it’s scanned. The chip can’t be duplicated and its potential uses are unlimited.
*DENSO sponsored the chip development and Texas Instruments fabricated the chip.
The Proof’s In the Pudding – Mitigating Counterfeiters
Industrywide, counterfeit auto part sales are valued at $12 billion. Each year, automakers and suppliers experience a significant loss due to these counterfeit part sales. The auto industry could embed the new silicon chips in parts to help solve this issue. If all parts had chips, automakers, suppliers and retailers could easily use smartphones to scan for chips and flag any counterfeit parts.