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Reborn 21

DENSO globally introduced Reborn 21, an initiative to help guide all of our efforts on actions that will help the company survive and thrive as COVID-19 hit our profitability hard. Learn more about Reborn 21 and how individuals and teams are rebuilding quality and changing the way we work.


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  • Global President Arima's Message to Associates

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May 10, 2021

Reborn for the Future of Mobility

President Arima comments on DENSO’s Strategy for Green and Peace of Mind – DENSO’s two great causes. To achieve our vision for the future of contributing to a better world and creating a brighter future for mobility, DENSO will have to transform. Reborn 21 is DENSO’s initiative to focus our efforts on our great causes and transform our approach to work to achieve our goals. Hear more about what we’re doing, and what you can do to help DENSO become Reborn in President Arima’s video message below.   

Stay tuned as we continue to share details and stories about our great causes – Green and Peace of Mind.  

DENSO’s two great causes – Green and Peace of Mind – are how we will achieve our vision for the future of contributing to a better world and creating a brighter future for mobility. DENSO is dedicated to contributing to the happiness of all people and solving social issues and problems through our business, technology, and expertise.  

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