DENSO Recognized with Core77 Design Award

DENSO has been named a winner of the 2020 Core77 Design Awards in the Transportation category for our work on the Persuasive Electric Vehicle (PEV).

The PEV, designed in conjunction with MIT Media Lab Science Group, DENSO Cockpit System R&D Division and DENSO Creative Design, is a tricycle-based, last-mile mobility concept that is currently in the testing phase. Using an approach that combines design, technology and public policy, DENSO and MIT Media Lab developed the PEV, a versatile transportation tool for challenge-filled urban environments.

The Core77 Design Awards recognize the richness of the design profession, as well as the insight and perseverance of its practitioners. It offers students and professional the opportunity to promote their best work on a global scale through 18 design disciplines. The Transportation discipline looks at vehicles, systems or modes of transportation used to get people or objects from one place to another, for private, commercial or industrial purposes.

In addition to the recognition of the Core77 award, the PEV helps fulfill our Long-term Policy 2030, which focuses on enriching society with new offerings that enhance mobility and increase sustainability as part of our Second Founding.

To read more about the PEV and its features, click here: https://www.denso.com/us-ca/en/news/newsroom/2020/20200924-1/