DENSO is about to change

In Japan, every year, associates look forward to the president’s New Year message. Associates are eager to hear about the company direction and president’s expectations for associates moving forward.

This year, President Arima gave his New Year message in a different region – North America – and, presented to a global audience. Why?

DENSO is about to change.

In his introduction to President Arima, Ken Ito, president and CEO of DENSO International America, explained why Detroit and North America was a symbolic location for DENSO’s first global New Year Ceremony outside of Japan:

“More than 100 years ago Henry Ford launched the first assembly line down the street from this very building. That innovation helped spark a radical transformation of both manufacturing and society. It gave people freedom of mobility and changed the way people worked and lived.”

President Arima ‘s message echoed President Ito’s words:

“DENSO is about to change. Why are we changing? Because we are facing a great transformation in society.”

He talked about the radical transformation the automotive industry is undergoing. Today, autonomous driving is becoming a reality. Products are changing with electrification. Cars are no longer only for transportation; they’re connecting people to infrastructure and home life.

“Who will make these dreams come true,” Arima challenges. IT companies such as Amazon or Google? No, DENSO. We have a power to make things true in the real world.”

Stay tuned to learn more about President Arima’s message, his vision for our future, and expectations for associates.